Fresh Catch
Bar Bands and Chicken Sandwiches: Protecting Your Brand in an Age of Social Conscience
When taking a socially responsible side reinforces the company’s brand, responsible companies take sides.
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Guidebook
How to Communicate Abstract Concepts in Your Presentation
There is nothing worse than watching a presentation you have to read. (Unless the presenter is reading it to you).
Trophy Catch
The restaurant chain required all of their employees to learn ten steps, and thought their job was done.
Trolling the Web
Greg Satell says the old media business models aren’t making any money for new media.