All entries by this author

Customer Acquisition on Cruise Control – Systemic Marketing™

Apr 30th, 2012 | By Chuck
Customer Acquisition on Cruise Control – Systemic Marketing™

A cruise control for your company’s marketing would necessitate less attention (and less intervention) from the “driver.”



Making Decisions

Jan 4th, 2012 | By Chuck
Making Decisions

In this excerpt of his full paper on the topic, Peter Drucker details eight practices of effective leadership.



For Your Year-End Enjoyment

Dec 28th, 2011 | By Chuck
For Your Year-End Enjoyment

All 67 of the most innovative (and imitated) tech ads of the last five years.



The Danger in Advertising to Imaginary Customers

Dec 22nd, 2011 | By Chuck
The Danger in Advertising to Imaginary Customers

Roy Williams says you always get the wrong answer when you ask the wrong question.



Turning Minds Social Media Starter Guide

Dec 18th, 2011 | By Chuck
Turning Minds Social Media Starter Guide

Not sure what to do or how to start?

Download your own copy and keep this as a reference tool.



Danger in the Discount

Dec 18th, 2011 | By Chuck
Danger in the Discount

The biggest single reason small businesses fail?

Its poor pricing.

It takes down the competitors of those businesses, too.



What? I don’t understand.

Dec 12th, 2011 | By Chuck
What?  I don’t understand.

If you have no idea what business people are saying, maybe you’re not the one who should feel stupid.



About Us, By Personae

Dec 7th, 2011 | By Chuck
About Us, By Personae

About Us pages should be written for various personalities, says Bryan Eisenberg.



What’s the Worth of a Social Media Expert

Dec 7th, 2011 | By Chuck
What’s the Worth of a Social Media Expert

There’s more demand for good social media advice than there are practitioners who can give it.



Success Leaves Clues

Nov 23rd, 2011 | By Chuck
Success Leaves Clues

Familiarity leads to professional reputation, and that helps shoppers to choose you.