All entries by this author

Speak to everyone, no one hears you

Nov 23rd, 2011 | By Chuck
Speak to everyone, no one hears you

With a brilliant demonstration, Dave Young makes “less is more” come to life.



Your Visual Guide to Search Optimization

Nov 13th, 2011 | By Chuck
Your Visual Guide to Search Optimization

This is a well-done, compact reminder. Hank Rosen has authored the Hotsocialbuzz SEO guide in pictorial form.



Can You Improve Your Customer Conversations?

Nov 11th, 2011 | By Chuck
Can You Improve Your Customer Conversations?

A business is only as good as the conversations it has with people, inside and outside the organization.



How to Build an Army of Supporters

Nov 9th, 2011 | By Chuck
How to Build an Army of Supporters

Your customers and users must be empowered by your products and services if your business is to grow.



Help Buyers To Picture Themselves Happy

Oct 26th, 2011 | By Chuck
Help Buyers To Picture Themselves Happy

Copywriting magic begins when the writer helps the buyer to project a happy future.



The Best Way to Master Marketing

Oct 26th, 2011 | By Chuck
The Best Way to Master Marketing

There’s a reason 5th graders learning the saxophone don’t do jazz improvisation.



Ozzy’s “Crazy Train” Car Ad

Oct 14th, 2011 | By Chuck

This is actually a 30 second edit of a longer form video. Would you like to see the extended clip?

Crazy Train
by Ozzy Osbourne, Randy Rhoads, Bob Daisley
From the 1980 album Blizard of Oz



Your Favorite TV Ad

Oct 14th, 2011 | By Chuck
Your Favorite TV Ad

People will claim this as their favorite ad. The RPA agency will win awards. And sales of Ozzy’s catalog will spike before Christmas.

But it won’t sell cars.



Blogging Like Warren Buffett

Oct 12th, 2011 | By Chuck
Blogging Like Warren Buffett

Buffett’s strategy works very well for bloggers who need to make every post count.



Successful PR is Focus

Oct 12th, 2011 | By Chuck
Successful PR is Focus

According to Al Ries, good marketing has no shortcuts, which is why focus on the goal is critical.