In share of mind, share of market, and poker, third position is a loser.

When data’s not available, an informed estimate beats an uninformed guess.

You should provide the circle layout to your artist for a very simple reason: she isn’t you.

Thankfully, we don’t see it often, but it is possible to have a negative Conversion Factor, in which your ads COST you sales.

On nearly any list, most people can remember the top three with little effort. What if you’re not close to the top?

Give compelling reasons that people who need your services should choose you. Start now, because it takes time to influence the way people think.

Estimates are that Americans ignore nearly 3,500 advertising impressions a day. Shouldn’t we be working to make our ads less like everyone elses?

Its a common desire in retail to advertise the things which aren’t selling. This is frequently bad strategy. Very bad.

Before he starts this story the joke teller looks to the left, and then to the right to make sure he’s not about to be overheard

There’s no sin in passing up an inexpensive opportunity which won’t benefit your company.