An improvement of three-tenths of one percent in response rate can double your profit.

The restaurant chain required all of their employees to learn ten steps, and thought their job was done.

When taking a socially responsible side reinforces the company’s brand, responsible companies take sides.

Can’t you just put a talent in front of a camera and let him persuade those late night visitors to buy?

You keep your productivity high by insuring that mine is low. That, and your total disrespect for me as your customer are the reasons I won’t be back.

In share of mind, share of market, and poker, third position is a loser.

When data’s not available, an informed estimate beats an uninformed guess.

You should provide the circle layout to your artist for a very simple reason: she isn’t you.

Thankfully, we don’t see it often, but it is possible to have a negative Conversion Factor, in which your ads COST you sales.

On nearly any list, most people can remember the top three with little effort. What if you’re not close to the top?