Investing in Your Ads

I’ve long said that advertising is an investment, and should be treated like other investments.When you expect high return quickly, there is high risk. When you expect slow, consistent growth the risk is minimized.So I found this quote particularly...

A Marketing Lession with Jack and Magic Beans

Jack was a poor boy who, since his father ran off with a search engine optimization specialist, only wanted to promote his family information business. Jack’s widowed mother sent him to market with their last remaining possession – an option on cattle...

Advertising Can’t Create Demand

I don’t know which is sillier. The general public who believe that advertising can convince people to buy things they don’t need, or advertisers who endlessly search for the magic message to drive more demand for the things they’re selling. Each...

Learning the Hard Way

Over the years I’ve watched various clients experience hard drive failure complicated by lack of data backup. Its an ugly thing to watch as a business owner discovers that his most valuable assett, his client records, are gone.To make sure that doesn’t...