by Chuck McKay | Jul 11, 2007 | Uncategorized
A number of years ago, I wrote a business plan for a blues band, of which I was the bass player. When I took a job in a community across the country, I re-wrote the plan, wrote some marketing materials which explained the music we played, and started working the plan...
by Chuck McKay | Jul 1, 2007 | Uncategorized
Warren Buffet is the world’s most successful investor. Probably because of two personal characteristics that come close to defining his investing philosophy. He doesn’t diversify. And he refuses to “hedge his bets.” You’ll note Berkshire...
by Chuck McKay | Jun 25, 2007 | Uncategorized
Today we have a story of a group of little guys beating the big guy, an example of an entrepreneur seizing an opportunity, and a marketing lesson all tied up in the same tale.Act 1:The backstory begins obliquely in December of 1944. General Maxwell Taylor was absent...
by Chuck McKay | Jun 17, 2007 | Uncategorized
The Lovely Mrs. McKay is a crafty person. Not crafty in the sense that she plots and schemes, but rather in the sense that she crafts things. Usually decorative household items. She’s also an accomplished seamstress, and loves making costumes. Last week she was...
by Chuck McKay | Jun 6, 2007 | Uncategorized
I need a new hair cutter. Oh, the one I’m using now is very good. She gives me the most consistently great cuts I believe I’ve ever had. She doesn’t charge too much, is reasonably available. She has a fun personality. But I’m kinda looking,...
