by Chuck | Jul 8, 2011 | Advertising 101, Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fresh Catch
Martha was THE media queen at a large, St. Louis based advertising agency in the late 70s. She personally placed several millions of dollars with local media. The St. Louis radio stations, television stations, newspapers, outdoor companies all came to kneel before her...
by Chuck | Jun 24, 2011 | Advertising 101, Fishing 101 - the "How To" Class
Q: I keep reading that narrower focused ads are more effective, but I don’t have a very big advertising budget. I can’t afford to pass up anyone who might be interested in what I sell. Shouldn’t my ads include everyone? A: Short answer, “no.”...
by Chuck | Jun 8, 2011 | Advertising 101, Tackle Box
Former Canadian policeman John E. Kennedy not only created modern advertising (“salesmanship in print” and “reason why advertising”), he taught it to the copywriters of Chicago’s Lord & Thomas agency. At that time, he was the highest...
by Chuck McKay | Jun 1, 2011 | Advertising 101
Originally Published January 22, 2006 I’ve had the privilege of working with a few select clients who are willing to invest the time and resources to make their companies very good very quickly. These are the business people who understand that their marketing...
by Chuck McKay | Mar 24, 2011 | Advertising 101, Fresh Catch
There are some pretty silly statements made about advertising. Many are quite obviously irrational. “I can’t advertise in July, the circus will be in town.” “Don’t talk to me about advertising. Your publication carries my competitors ads.” “I have all of the...
by Chuck McKay | Oct 25, 2008 | Advertising 101, Customer Focus, Retention, and Evangelism
The boss has a unique responsibility. And it’s not the one most people think of when they describe the duties at the top. Robert Kiosaki, in his best selling business book Rich Dad, Poor Dad, explained that as an employee, you have a job. As a self-employed...
