Fishing 101 – the “How To” Class

Higher Profits Through Testing of Every Variable

May 10th, 2013 | By Chuck McKay
Higher Profits Through Testing of Every Variable

An improvement of three-tenths of one percent in response rate can double your profit.



The Circle Layout

May 9th, 2012 | By Chuck McKay
The Circle Layout

You should provide the circle layout to your artist for a very simple reason: she isn’t you.



Are Your Ads Working? Can You Prove It?

Apr 30th, 2012 | By Chuck McKay
Are Your Ads Working? Can You Prove It?

Thankfully, we don’t see it often, but it is possible to have a negative Conversion Factor, in which your ads COST you sales.



Will Advertising Sell What People Don’t Want?

Dec 11th, 2011 | By Chuck McKay
Will Advertising Sell What People Don’t Want?

Its a common desire in retail to advertise the things which aren’t selling. This is frequently bad strategy. Very bad.



Is a Radio Remote Broadcast a Good Investment?

Sep 20th, 2011 | By Chuck McKay
Is a Radio Remote Broadcast a Good Investment?

There’s no sin in passing up an inexpensive opportunity which won’t benefit your company.



Why I Don’t Care For Co-Op Advertising

Jul 26th, 2011 | By Chuck McKay
Why I Don’t Care For Co-Op Advertising

It seems like such a great idea. The manufacturer teams up with you to share the cost of promoting his items which you sell.



The Ad Copy Paradox – the More You Include, the Fewer Are Included

Jun 24th, 2011 | By Chuck

Fishing 101Question: Isn’t my advertising a limited resource? Shouldn’t I try to make my ads appeal to as many people as possible?



Should I give stuff away?

Apr 24th, 2011 | By Chuck
Should I give stuff away?

Question:

Am I just training customers to wait for something on sale, or even free?