Its a common desire in retail to advertise the things which aren’t selling. This is frequently bad strategy. Very bad.

There’s no sin in passing up an inexpensive opportunity which won’t benefit your company.

It seems like such a great idea. The manufacturer teams up with you to share the cost of promoting his items which you sell.

Question: Isn’t my advertising a limited resource? Shouldn’t I try to make my ads appeal to as many people as possible?

Question:

Am I just training customers to wait for something on sale, or even free?