Trolling the Web

The Problem is Too Much Content

May 15th, 2012 | By Chuck
The Problem is Too Much Content

Greg Satell says the old media business models aren’t making any money for new media.



Brain Scans Don’t Lie

May 9th, 2012 | By Chuck
Brain Scans Don’t Lie

Roger Dooley says don’t ask people which ads they think affect them – scan their brains.



Is Anything as Impressive as 1,637 Testimonials?

Apr 30th, 2012 | By Chuck
Is Anything as Impressive as 1,637 Testimonials?

Andy Sernovitz says you should show it off when your customers love you.



For Your Year-End Enjoyment

Dec 28th, 2011 | By Chuck
For Your Year-End Enjoyment

All 67 of the most innovative (and imitated) tech ads of the last five years.



About Us, By Personae

Dec 7th, 2011 | By Chuck
About Us, By Personae

About Us pages should be written for various personalities, says Bryan Eisenberg.



Success Leaves Clues

Nov 23rd, 2011 | By Chuck
Success Leaves Clues

Familiarity leads to professional reputation, and that helps shoppers to choose you.



Can You Improve Your Customer Conversations?

Nov 11th, 2011 | By Chuck
Can You Improve Your Customer Conversations?

A business is only as good as the conversations it has with people, inside and outside the organization.



Help Buyers To Picture Themselves Happy

Oct 26th, 2011 | By Chuck
Help Buyers To Picture Themselves Happy

Copywriting magic begins when the writer helps the buyer to project a happy future.



Blogging Like Warren Buffett

Oct 12th, 2011 | By Chuck
Blogging Like Warren Buffett

Buffett’s strategy works very well for bloggers who need to make every post count.



Not All Content is Created Equal

Sep 28th, 2011 | By Chuck
Not All Content is Created Equal

Like everything else you do with content, your first effort can usually be improved.