Back End Sales | Fishing For Customers

Back End Sales

How to Calculate Lifetime Customer Value, Part 2 of 2

Oct 25th, 2010 | By Chuck McKay
How to Calculate Lifetime Customer Value, Part 2 of 2

Unless you know how much money your average customer will spend with you, this year, next year, and over her lifetime, how will you know what you can afford to acquire that customer?

Posted in Back End Sales, Lifetime Customer Value (LCV) | 5 comments


How to Make Money by Losing Money – Part 1 of 2

Jul 9th, 2010 | By Chuck McKay
How to Make Money by Losing Money – Part 1 of 2

Would you buy a dollar for 50 cents?

OK, that one was easy. If you could hand me 50 cents, and get a dollar back every time, you’d push as many fifty cent pieces in my direction as I’d be…

Posted in Back End Sales, Lifetime Customer Value (LCV) | 4 comments