Customer Retention

What’s the Boss’s Most Important Job?

Oct 25th, 2008 | By Chuck McKay

The boss has a unique responsibility. And it’s not the one most people think of when they describe the duties at the top.

Robert Kiosaki, in his best selling business book Rich Dad, Poor Dad, explained that as an…



Cut Overhead – Surviving The Recession – Part 7 of 7

Aug 25th, 2008 | By Chuck McKay

For the last week, as we’ve discussed steps to cope with the Recession of 2008, we’ve assumed that the recession actually exists.

But, what if you agree with Federal Reserve Chairman Ben Bernanke?

The Chairman tells us that a recession,…



Cherish Your Existing Customers – Surviving the Recession – Part 2 of 7

Aug 20th, 2008 | By Chuck McKay

How many times have we read that it costs 5 to 7 times as much to acquire a customer as it does to retain one? And yet, knowing that existing relationships are more profitable, we spend the majority of our…



Focus on Revenue and Customer Service – Surviving The Recession – Part 1 of 7

Aug 19th, 2008 | By Chuck McKay

Concentrate on Business.

At the base of the brain stem, in the primitive part of the human brain which controls breathing, sweating, blinking of the eyes, and other forms of involuntary action, is the amygdala.

This tiny region of nerve…



Twice A Year Is Recommended

Jul 21st, 2006 | By Chuck McKay
Twice A Year Is Recommended

I’ve passed that sign well over three hundred times. Three hundred impressions made their way into my brain. At the conscious level? Well, conscious enough that I did start thinking I was past due for a check-up.