Market Segmentation, Targeted Marketing, Database Marketing

Beer And Headaches And That Awful Cramping

Oct 8th, 2013 | By Chuck McKay
Beer And Headaches And That Awful Cramping

Blore’s conclusion: advertising makes beer taste better.



Higher Profits Through Testing of Every Variable

May 10th, 2013 | By Chuck McKay
Higher Profits Through Testing of Every Variable

An improvement of three-tenths of one percent in response rate can double your profit.



Coffee, The Moon Landing, And A Game Of Poker

May 16th, 2012 | By Chuck McKay
Coffee, The Moon Landing, And A Game Of Poker

In share of mind, share of market, and poker, third position is a loser.



Physicists, Piano Tuners, and Market Research

May 9th, 2012 | By Chuck McKay
Physicists, Piano Tuners, and Market Research

When data’s not available, an informed estimate beats an uninformed guess.



Customer Acquisition on Cruise Control – Systemic Marketing™

Apr 30th, 2012 | By Chuck
Customer Acquisition on Cruise Control – Systemic Marketing™

A cruise control for your company’s marketing would necessitate less attention (and less intervention) from the “driver.”



How Many Pancake Restaurants?

Apr 30th, 2012 | By Chuck McKay
How Many Pancake Restaurants?

On nearly any list, most people can remember the top three with little effort. What if you’re not close to the top?



Are Your Ads Working? Can You Prove It?

Apr 30th, 2012 | By Chuck McKay
Are Your Ads Working? Can You Prove It?

Thankfully, we don’t see it often, but it is possible to have a negative Conversion Factor, in which your ads COST you sales.



Data Mining for Better Ad Copy

Jul 13th, 2011 | By Chuck
Data Mining for Better Ad Copy

We know your customers aren’t all exactly alike. Both the differences and the similarities make for effective advertising. And the information we need is in your customer data.



Purchase a Database for Database Marketing

Jul 12th, 2011 | By Chuck
Purchase a Database for Database Marketing

Database marketing makes specific offers to individual prospects. If you don’t have a database of prospects, buy one.



Is There Money in Accommodating Early-Stage Shoppers?

Jan 11th, 2011 | By Chuck McKay
Is There Money in Accommodating Early-Stage Shoppers?

Don’t show signs of buying, salespeople will move on to better prospects. They call this process “qualifying the lead.”