A couple of decades ago I introduced a friend who sold pianos to the manager of a local radio station. The manager suggested that the piano salesman consider radio advertising sales. The salesman refused.

“Sometimes advertising works,” he said, “and…

This is a photo of a Boeing 747-200. This aircraft requires 219,000 foot pounds of thrust to get airborne, but only 100,000 foot pounds to cruise at altitude.

Think of your ads as the jet engines which power your company.…

With all of its additional impact, the second ad takes only about 60% of the space that it’s competitor does. When one makes a much bigger impact with a substantially smaller ad, how many more impressions can he purchase with the same budget?