Zen and the Art of Persuasion. Part 3 of 3
Jun 13th, 2010 | By Chuck McKay
The manufacturer invests roughly 57₵ to acquire a new customer of their consumable product. Its likely that she’ll spend roughly $90 per year re-purchasing it.
Persuasion
A Few Good Ads
Jun 2nd, 2007 | By Chuck McKayMy introduction to the business of advertising was through the characters in Bewitched.
Each week Samantha and Darren would have to come up with something highly creative to explain the presence of whichever historical figures were hanging around the Tate…
Do You Have To Drop Price To Increase Sales?
May 7th, 2006 | By Chuck McKay
Spending too little to do the job is the most expensive advertising that any of us will ever do.
The Long And Short Of Persuasion
Aug 6th, 2005 | By Chuck McKay
Fans of short copy are almost never successful copywriters.