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Ten Steps To Great Customer Service

Apr 18th, 2013 | By Chuck McKay
Ten Steps To Great Customer Service

The restaurant chain required all of their employees to learn ten steps, and thought their job was done.



Inclusive Communication By Design

Jun 25th, 2012 | By Chuck McKay
Inclusive Communication By Design

Can’t you just put a talent in front of a camera and let him persuade those late night visitors to buy?



Dear Doctor – How Do Your Patients Rate YOU?

Jun 1st, 2012 | By Chuck McKay
Dear Doctor – How Do Your Patients Rate YOU?

You keep your productivity high by insuring that mine is low. That, and your total disrespect for me as your customer are the reasons I won’t be back.



Coffee, The Moon Landing, And A Game Of Poker

May 16th, 2012 | By Chuck McKay
Coffee, The Moon Landing, And A Game Of Poker

In share of mind, share of market, and poker, third position is a loser.