Around the Cooler

Money (and Marketing) is Like Electronics

May 9th, 2012 | By Chuck
Money (and Marketing) is Like Electronics

If dollars flow like electrons, Bob Hoffman’s theory of economics is elegantly simple.



Pushing People isn’t as Effective as Inviting Them

Apr 30th, 2012 | By Chuck
Pushing People isn’t as Effective as Inviting Them

20,000 visitors, but only 500 of them subscribed.



Making Decisions

Jan 4th, 2012 | By Chuck
Making Decisions

In this excerpt of his full paper on the topic, Peter Drucker details eight practices of effective leadership.



The Danger in Advertising to Imaginary Customers

Dec 22nd, 2011 | By Chuck
The Danger in Advertising to Imaginary Customers

Roy Williams says you always get the wrong answer when you ask the wrong question.



What? I don’t understand.

Dec 12th, 2011 | By Chuck
What?  I don’t understand.

If you have no idea what business people are saying, maybe you’re not the one who should feel stupid.



What’s the Worth of a Social Media Expert

Dec 7th, 2011 | By Chuck
What’s the Worth of a Social Media Expert

There’s more demand for good social media advice than there are practitioners who can give it.



Speak to everyone, no one hears you

Nov 23rd, 2011 | By Chuck
Speak to everyone, no one hears you

With a brilliant demonstration, Dave Young makes “less is more” come to life.



How to Build an Army of Supporters

Nov 9th, 2011 | By Chuck
How to Build an Army of Supporters

Your customers and users must be empowered by your products and services if your business is to grow.



The Best Way to Master Marketing

Oct 26th, 2011 | By Chuck
The Best Way to Master Marketing

There’s a reason 5th graders learning the saxophone don’t do jazz improvisation.



Successful PR is Focus

Oct 12th, 2011 | By Chuck
Successful PR is Focus

According to Al Ries, good marketing has no shortcuts, which is why focus on the goal is critical.