You don’t need to hit marketing home runs, as long as you keep moving around the bases.

Drew McLellan has only one question for a business owner to answer about social media.

Life isn’t like math class. There is rarely a “right” answer. But knowing when one is wildly off is critical.

Roy Williams says if your ad makes a deep impression, you can measure people buying what you sell.

Once a brand has a strong position in consumers’ minds, bad news won’t kill it. But good news won’t resurrect it, either.

Jeff Eisenberg’s social media keynote at PubCon South 2011 in Austin captured in an instagraph.

In 1985, Peter Drucker claimed there were only three primary marketing strategies… or perhaps three and a half. (Free Download)

Bob Hoffman wonders if most marketers are trying to confuse the conversation.

Al Ries wants to know why businesses keep tinkering with a proven campaign?

Greg Satell asks:

Do marketers seek truth?

Or only competitive advantage?