by Chuck McKay | Oct 28, 2006 | Uncategorized
Back when you could pause the picture on a good six-head VCR and still be able to clearly see the picture (and read the text), I discovered Chuck Lorre’s Vanity Cards.Chuck Lorre is a TV producer who’s known for Cybill, Grace Under Fire, Rosanne, Dharma & Greg,...
by Chuck McKay | Oct 24, 2006 | Uncategorized
In the 1960s Country music was a true niche radio format, with only a few hundred radio stations in the U.S. playing the music.Country radio managers and programmers claimed their listeners were “loyal.” They claimed it so loudly and so long that all through the 70s...
by Chuck McKay | Oct 17, 2006 | Uncategorized
In the business news last week the most popular Internet search engine has been paired with the leading video sharing site as Google purchased YouTube. In a conversation with a colleague, he noted that $1.65 billion is a lot of money to pay for any company. He...
by Chuck McKay | Sep 24, 2006 | Uncategorized
Nearly every business person you talk to will tell you that word-of-mouth is his, or her, best advertising. Then someone, (usually a media rep), will point out that word-of-mouth is also the worst form of advertising, because you have absolutely no control over it. I...
by Chuck McKay | Sep 17, 2006 | Uncategorized
Please don’t think that I’m suggesting that you should offend small groups of people. That’s not it at all.I’ll bet the point becomes obvious as you read these examples.Example Number One:Everyone has heard the fable of the six blind men and the elephant. It’s a...
by Chuck McKay | Sep 9, 2006 | Uncategorized
Suppose that you had 50 people in a room, and asked each of them to flip a coin. Those whose coins came up “tails” were instructed to sit down, and those who had “heads” flipped again.The law of averages suggests that twenty-five of your people would flip a second...
