The Golden Rule, as You Know, is Flawed.

The Golden Rule instructs us to treat other people in the ways we’d like to be treated. But that assumes everyone else would have to want exactly what we want, doesn’t it? Personally, I love a good discussion. I enjoy the differences in perception that...

Communications Theory

Years ago, while I was conducting sales training classes, I noticed that the attendees eyes all glazed over at the same point in the training. There were two ways I could have reacted.I could have said “Why do I keep getting the stupid trainees?” Or, I could have...

How To Measure Anything

For years I’ve toyed with the idea of writing a book on common sense market research and analysis. There’s no longer any need for me to do so, since Doug Hubbard has already written it. How to Measure Anything: Finding the Value of...

A Blues Band, Elvis, and an Affiliate Program

A number of years ago, I wrote a business plan for a blues band, of which I was the bass player. When I took a job in a community across the country, I re-wrote the plan, wrote some marketing materials which explained the music we played, and started working the plan...

Warren Buffet Digs a Well

Warren Buffet is the world’s most successful investor. Probably because of two personal characteristics that come close to defining his investing philosophy. He doesn’t diversify. And he refuses to “hedge his bets.” You’ll note Berkshire...