We know your customers aren’t all exactly alike. Both the differences and the similarities make for effective advertising. And the information we need is in your customer data.
Posted in Fresh Catch, Market Segmentation, Targeted Marketing, Database Marketing |
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Tags: Cash Flow Issues, Marketing Information, office supply store, Preferred Supplier
Fishing for Customers, published weekly since 2005, except for a couple of years we forgot.
Chuck McKay, Author of Fishing for Customers and Reeling Them In