Surprise people, they’ll talk about you. Promise, instead of surprising, and you only raise expectations.
Posted in Media, Social Media, and Word-of-Mouth (WOM) |
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Tags: Customer Experiences, Dinner Rolls, Disney Theme Park, Good Samaritan Van, Media, Social Media, and Word-of-Mouth (WOM), Non-Verbal Statements, WWII Fighter on Gas Station
Fishing for Customers, published weekly since 2005, except for a couple of years we forgot.
Chuck McKay, Author of Fishing for Customers and Reeling Them In