There are three kinds of word-of-mouth. Only two can be affected by your advertising.
Posted in Media, Social Media, and Word-of-Mouth (WOM) | No Comments » Tags: Media, Social Media, and Word-of-Mouth (WOM), Outfield Sign, Problem Customer, Professional Awareness, Professional Reputation, Professional Reputations, w-o-m
Fishing for Customers, published weekly since 2005, except for a couple of years we forgot.
Chuck McKay, Author of Fishing for Customers and Reeling Them In