by Chuck McKay | May 7, 2006 | Budgeting, Pricing, and Return on Advertising Investment (ROAI), Persuasion / Power of Words
In 1985 while living in Florida I paid $1,000 for a 1976 Buick Century Wagon. The wagon was a bit older than I would have selected under other circumstances, but the previous owner had the most incredibly detailed maintenance records on the vehicle. I assumed...