The Referred Customer – Get More in Your Store Through Story-Driven Word of Mouth

$16.95

7 in stock

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Description

Chuck McKay and Jeff Sexton have created a different kind of word of mouth system to help friends, casual acquaintances, and sometimes even total strangers provide recommendations at the exact time they’re needed.

Chuck and Jeff call their system Just in Time Storytelling. Stories are persuasive. Stories are easily remembered. And the more stories which show your company as the obvious choice, the more referrals you’ll receive. It’s literally that simple.

The directions in this book will make it easy for you to implement a Just in Time Storytelling system for your own business.

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