Who Am I?
I’m Chuck McKay, a professional marketer. I get people to buy more of what you sell.
…• 35 Years Helping Owner-Operated Businesses and Professional Practices to Grow Top Line Revenue
…• Over $20,000,000 in Mass Media Advertising Placed for Clients
…• Former Newspaper and Radio Station Owner
…• Author of Three Books on Marketing (One in its Fifth Printing)
…• Speaks to Marketing Organizations from Honolulu to Montreal to London and Across the Continental U.S.
Ideas Are Free
Some of the techniques you’ll find here on Fishing for Customers are simple and easy. I’ll tell you everything you need to do them yourself. Glad to help.
You’ll be able to:
…1. Identify your best customers, and make them twice as profitable.
…2. Catch netloads of new customers for your business.
…3. Win back and reactivate former customers.
…4. Develop true customer loyalty, rather than simple customer retention.
If you find any of the concepts confusing, (or too tedious), or you don’t have the time, or if you simply don’t want to take these steps yourself, that’s no problem, either.
I Can Do It for You
But I’ll warn you. I cheat. I only work with clients who are very good at what they do, and would succeed without my help.
My job is to make them much more successful, much faster.
And I choose to work exclusively with owner-operated businesses and professional practices that have huge growth potential.
Should you and I decide it makes sense for us to work together, you’ll pay an up-front Master Planning fee, which covers:
• investigating your competitors and your market potential • identifying the strongest growth opportunities • planning and negotiating ad schedules in whichever media make the most sense • developing a style guide, and • creating the initial ads for a long-term campaign.
As you might expect, fees vary with the difficulty of your project. As a ballpark, a single location grossing $2 million to $5 million per year, can expect to pay $7,500 to $15,000 for their Master Plan. Because smaller operations are generally less complex, companies grossing less than $1 million with few competitors can expect to pay $5,000 for this Master Plan.
Most of my clients also choose to have me involved in the implementation of their plans. They pay an additional small Monthly Implementation fee.
And because those fees may be out of your comfort zone, I’ll be happy to talk to you about them. Call me at 760-813-5474. I look forward to speaking with you.
Your Fishing for Customers guide
PS. I’ll happily consider one-off projects, too. Especially if they’re interesting.