Beckley Imports
Steve Beckley needs to increase top-line revenue in order to sell his company and retire. Chuck recommends that he keep his existing post card advertising campaign, but segment the audience and refine the message.
Formula Zone
The Formula Zone website offers meal planning for dieters. Chuck researches the personalities likely to use this service and re-writes the site to persuade them to subscribe.
O’Neil & Widelock
Divorce attorneys Gary O’Neil and Marc Widelock focus on a niche market – divorce for men. Chuck provides highly emotional radio advertising to make their phones ring.
Richie’s Real American Diner
The economy turns sour. Richie’s competitors suffer serious reductions in revenues, Chuck targets new homeowners in a direct response sampling campaign.
Star Pawn
Star Pawn has too much capital tied up in merchandise. Chuck features owner Don Parnell in a radio campaign and activates greed, fear, and excitement.
Texas Heat and Air
A start up, Texas Heat and Air needs awareness and credibility. Chuck produces strong video testimonials from delighted customers.
Third Millennium Materials
Major manufacturers demand multiple expensive tests of Third Millennium Materials Covetic™ materials. Chuck recommends TMM withdraw Covetics™ availability.
The Vacuum Center
Mike Wilson feels his advertising isn’t working and is ready to cancel his campaign. Chuck changes his message, making Mr. Wilson the star of his own ads.