Steve Beckley needs to increase top-line revenue in order to sell his company and retire. Chuck recommends that he keep his existing post card advertising campaign, but segment the audience and refine the message.
The Formula Zone website offers meal planning for dieters. Chuck researches the personalities likely to use this service and re-writes the site to persuade them to subscribe.
Third Millennium Materials
Major manufacturers demand multiple expensive tests of Third Millennium Materials Covetic materials. Chuck recommends TMM withdraw Covetics availability.
The Vacuum Center
Mike Wilson feels his advertising isn’t working and is ready to cancel his campaign. Chuck changes the message, making Mr. Wilson the star of his own ads.
Baja Grill has been running generic restaurant ads. Chuck suggests they tell the story of the steaks that owner Jeff Butler has previously kept for his own consumption.
Texas Heat and Air
A start up, Texas Heat and Air needs awareness and credibility. Chuck produces strong video testimonials from delighted customers.
Richie’s Real American Diner
The economy turns sour. Richie’s competitors suffer serious reductions in revenues, Chuck targets new homeowners in a direct response sampling campaign.
O’Neil & Widelock
Divorce attorneys Gary O’Neil and Marc Widelock focus on a niche market – divorce for men. Chuck provides highly emotional radio advertising to make their phones ring.
Star Pawn has too much capital tied up in merchandise. Chuck features owner Don Parnell in a radio campaign and activates greed, fear, and excitement.