Sneak Preview – Chuck’s Newest Book – The Personality Prescription
Read a quick summary overview of what may be the most important marketing concept for local business this decade. You’ll make more money if you can be separated from your competitors in the minds of customers.
The uniqueness that no competitor can duplicate is the personality and core values of the owner. The Personality Prescription explains how to build a powerful ad campaign around those differences that will continue to work better the longer you use it.
The Referred Customer – Get More in Your Store through Story-Driven Word of Mouth
Chuck McKay and Jeff Sexton have created a different kind of word of mouth system to help friends, casual acquaintances, and sometimes even total strangers provide recommendations at the exact time they’re needed.
Chuck and Jeff call their system Just in Time Storytelling. Stories are persuasive. Stories are easily remembered. And the more stories which show your company as the obvious choice, the more referrals you’ll receive. It’s literally that simple.
Here’s the link: https://www.amazon.com/s?k=The+Referred+Customer%3A+Draw+More+to+Your+Store+with+Story-Driven+Word+Of+Mouth&i=stripbooks&ref=nb_sb_noss
Fishing for Customers and Reeling Them In
Fishing for Customers and Reeling them In
By applying common sense “fishing” rules, you already know half of what you need to successfully market your business. And with this book you can successfully learn the other half.
Fishing for Customers and Reeling them In is an easy-to-follow, step-by-step guide that will help you succeed at marketing your business even if you’ve never written an ad before. $17.95
Here’s the link: https://www.amazon.com/Fishing-Customers-Reeling-Chuck-McKay/dp/1932226389/ref=sr_1_1?keywords=Fishing+for+Customers+and+Reeling+Them+In&qid=1637729579&qsid=130-8317136-5808942&s=books&sr=1-1&sres=1932226389
Mastering the World of Marketing
Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.
Chuck’s thoughts on Word of Mouth begin in Chapter 27. $19.95
Sadly, this book is out of print. There are some used copies still being traded on Amazon.com. This link will take you directly to them:
Here’s the link: https://www.amazon.com/Mastering-World-Marketing-Ultimate-Training/dp/0470888415/ref=monarch_sidesheet
Stuffing the Golden Goose
For many of us, our companies are our retirement plans. So the critical question becomes will my company support me in retirment?
It’s a two-step process.
First, you decide when you wish to retire.
This step-by-step guide complete with worksheets will help anyone calculate exactly how much they need to grow their firm in however many years they have before retiring. FREE DOWNLOAD
Which of These 7 Costly Mistakes is Killing Your Word of Mouth
Your professional reputation is largely a product of word of mouth. These common mistakes will do serious damage to that reputation. But recognizing, and avoiding them will do wonders to help you be highly thought of in your profession and in your community. FREE DOWNLOAD