It seems like such a great idea. The manufacturer teams up with you to share the cost of promoting his items which you sell.
Posted in Fishing 101 - the "How To" Class |
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Tags: Advertising Equity, Cooperative Advertising, Cost Of Advertising, Desired Image, Television Script
Fishing for Customers, published weekly since 2005, except for a couple of years we forgot.
Chuck McKay, Author of Fishing for Customers and Reeling Them In