by Chuck McKay | Jun 29, 2011 | Media, Social Media, and Word-of-Mouth (WOM)
Originally posted April 30, 2009 According to an old saying there are only two things people want to know about you: what you stand for, and what you won’t stand for. This is the basis of reputation. We intuitively understand that people’s actions are...
by Chuck McKay | Jun 8, 2011 | Buying Stages / Sales Conversion
A regional community college has just contacted the marketing rep for the local TV station. They’ve spoken the words which strike fear into the hearts of salespeople everywhere: “”The advertising isn’t working.” “Tell me more,” says the rep. “Well,...
by Chuck McKay | Jun 1, 2011 | Advertising 101
Originally Published January 22, 2006 I’ve had the privilege of working with a few select clients who are willing to invest the time and resources to make their companies very good very quickly. These are the business people who understand that their marketing...
by Chuck McKay | Mar 24, 2011 | Advertising 101, Fresh Catch
There are some pretty silly statements made about advertising. Many are quite obviously irrational. “I can’t advertise in July, the circus will be in town.” “Don’t talk to me about advertising. Your publication carries my competitors ads.” “I have all of the...
by Chuck McKay | Feb 10, 2011 | Fresh Catch, Psychology and Consumer Behavior
Roughly 20 minutes into the Nashville auditions for American Idol, the Lovely Mrs McKay turned to me and said, “These people MUST know how awful they are.” “They don’t have a clue,” I sighed. Have you noticed how often incompetent people...
