by Chuck McKay | Nov 12, 2006 | Ad Writing / Copywriting, Persuasion / Power of Words
Today’s post will be interactive. Let’s open with a photo of a Salvador Dali painting. In the space below, using 1,000 words or less, please write the message this image conveys, in as much detail as possible. You have a few minutes. I’ll wait. Your answer here:...
by Chuck McKay | Sep 3, 2006 | Ad Writing / Copywriting, Persuasion / Power of Words
Has there ever been a kid who didn’t dream of becoming invisible? To pass unnoticed before people’s very eyes? To come and go with no accountability? There could be some very real advantages to being invisible – provided you’re not an advertising message....
by Chuck McKay | May 7, 2006 | Budgeting, Pricing, and Return on Advertising Investment (ROAI), Persuasion / Power of Words
In 1985 while living in Florida I paid $1,000 for a 1976 Buick Century Wagon. The wagon was a bit older than I would have selected under other circumstances, but the previous owner had the most incredibly detailed maintenance records on the vehicle. I assumed...
