by Chuck McKay | May 9, 2007 | Customer Education, Expectations, and Motivation, Media, Social Media, and Word-of-Mouth (WOM)
Your friend is raving about a movie his wife has dragged him to. He says he’s glad she insisted, because it turned out to be the best crime drama he’s seen in years. He’s so enthusiastic that you decide to see it, too. But you find the film is only so-so. The plot is...
