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Why I Don’t Care For Co-Op Advertising

Why I Don’t Care For Co-Op Advertising

by Chuck McKay | Jul 26, 2011 | Fishing 101 - the "How To" Class

Sounds like such a great idea, doesn’t it? You’re a retailer – say a hardware store owner. Your store carries Ajax Widgets. You want to advertise in your local market to get customers into your store, but the cost is high. Ajax wants people to buy Ajax brand widgets,...

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