by Chuck McKay | Jun 29, 2011 | Media, Social Media, and Word-of-Mouth (WOM)
Originally posted April 30, 2009 According to an old saying there are only two things people want to know about you: what you stand for, and what you won’t stand for. This is the basis of reputation. We intuitively understand that people’s actions are...
by Chuck McKay | May 9, 2007 | Customer Education, Expectations, and Motivation, Media, Social Media, and Word-of-Mouth (WOM)
Your friend is raving about a movie his wife has dragged him to. He says he’s glad she insisted, because it turned out to be the best crime drama he’s seen in years. He’s so enthusiastic that you decide to see it, too. But you find the film is only so-so. The plot is...
