Guidebook

Beer And Headaches And That Awful Cramping

Oct 8th, 2013 | By Chuck McKay
Beer And Headaches And That Awful Cramping

Blore’s conclusion: advertising makes beer taste better.



How to Communicate Abstract Concepts in Your Presentation

Jun 21st, 2012 | By Chuck
How to Communicate Abstract Concepts in Your Presentation

There is nothing worse than watching a presentation you have to read. (Unless the presenter is reading it to you).



How to Get a Bigger Bang from Your Advertising Bucks

May 9th, 2012 | By Chuck
How to Get a Bigger Bang from Your Advertising Bucks

A little creativity and some offline advertising can improve traffic at your retail store – off line or on.



The 7th Grade Science Lesson Business Schools Neglect

Apr 30th, 2012 | By Chuck
The 7th Grade Science Lesson Business Schools Neglect

Moving objects want to keep moving. Stationary objects like to stay still. These principles work for your business as well.



Your Visual Guide to Search Optimization

Nov 13th, 2011 | By Chuck
Your Visual Guide to Search Optimization

This is a well-done, compact reminder. Hank Rosen has authored the Hotsocialbuzz SEO guide in pictorial form.



Are You Boring Customers With Your Newsletter?

Sep 14th, 2011 | By Chuck
Are You Boring Customers With Your Newsletter?

Are you making these four dreadful newsletter marketing mistakes?



Branding By The Numbers

Aug 23rd, 2011 | By Chuck
Branding By The Numbers

Branding, or re-branding your company’s image requires you to carry the company name.



19 Client Attraction Techniques

Jul 20th, 2011 | By Chuck
19 Client Attraction Techniques

Sometimes the smart thing is to find the right customers, rather than taking all comers. Those willing to pay more are a great place to start.



Purchase a Database for Database Marketing

Jul 12th, 2011 | By Chuck
Purchase a Database for Database Marketing

Database marketing makes specific offers to individual prospects. If you don’t have a database of prospects, buy one.



Preeminence as a Strategy

Jun 22nd, 2011 | By Chuck
Preeminence as a Strategy

Do some entrepreneurs have greater success because they’re better at business?

Or, do they compete with a better philosophy?