by Chuck | Feb 24, 2022 | Uncategorized
It Wasn’t Really a Question What my new acquaintance actually said was, “I know it takes money to make money, but promoting my business doesn’t feel like investing, and I can’t afford too many more bad rolls of the dice.” The implied question was, “What should I spend...
by Chuck | Jul 29, 2017 | Planning for Growth, Video Post
A number of years ago the late Fred Murr asked me, “How old do you want to be when you retire?” I said, “I don’t know. Seventy five, maybe?” He asked, “Are you serious?” I said, “Fred people retire and they...
by Chuck | Jun 21, 2012 | Guidebook, Presentation
You are stressed about your upcoming presentation. You have spent countless number of hours looking for the right image for this slide but it is just not happening. It is now midnight and you are sitting in bed with your laptop. Undecided. Unsure. You shake your wife...
by Chuck | May 14, 2012 | Advertising / Marketing Strategy, Buying Stages / Sales Conversion, Customer Education, Expectations, and Motivation, Fresh Catch, Systemic Marketing (TM)
There tend to be two schools of marketing. The creative and the scientific. Imagination and mathematics. Right brain, left brain. At least, it looks that way on the surface. Marketing Yin & Yang Some highly effective marketing uses evocative imagery. “Melts in...
