If Elected, I Will Not Serve

How much are we willing to pay for a non-material experience? Among the super rich it’s no longer enough to give a loved one a new Maserati GranTourismo (MSRP $110,000). Now, the proper gift is a private concert by the Rolling Stones (MSRP $4,000,000). Or so...

A Business Seminar For the 21st Century

The formula used to be simple. You advertised. People responded. They called. They came. They bought what you sold.Today fewer are calling. Fewer are buying. And if you’re in business for yourself, you’re probably asking yourself “What happened?”I have the...

Blenders, Marbles, and i-Phones

Its hard to believe that a dozen years have gone by since Jeffrey F. Rayport of Harvard Business School coined the term Viral Marketing.A viral message replicates itself through voluntary participation of the recipients, spreading an idea through preexisting social...

The Soccer Mom Myth

Have you ever wondered what would happen if you put two experts on your favorite topic together and let them discuss the topic? Would you have Robert Allen and Carlton Sheets exploring nothing down techniques? Or would you prefer Milton Friedman and Steven D. Levitt...