by Chuck McKay | Dec 29, 2007 | Uncategorized
You overhear an employee say to a customer, “I’ll have to check with my manager.” Quick… what’s the word-of-mouth going to be about this business? Too early to tell? We know too little to decide? Perhaps. I can assure you that its at least one step...
by Chuck McKay | Dec 20, 2007 | Uncategorized
A long-term client called last week to brainstorm his next business venture. We talked about how to structure the business, and I suggested that he outsource as many of the operational functions as possible. He fought the idea. Said it didn’t give him enough...
by Chuck McKay | Dec 2, 2007 | Uncategorized
Publicity. Securing public notice or attention. The act of getting people to talk about us. We pursue publicity because it has an interesting ramification – increased sales. The more people know about you, the more likely they are to buy whatever you’re selling....
by Chuck McKay | Nov 8, 2007 | Uncategorized
I have a friend who’s very talented. He’s an accomplished musician, writer, and marketer. He owns and operates three profitable businesses which he grew from scratch.And yet, when people are looking to hire help in any of these areas, he’s frequently...
by Chuck McKay | Oct 31, 2007 | Uncategorized
About a year ago I got the first odd e-mail – that is, the first that caught my attention on this particular topic. It was a thinly disguised press release offered by a PR company to hype me on the idea of interviewing their client.I wrote back and asked why...
by Chuck McKay | Oct 29, 2007 | Uncategorized
People with limited advertising experience are naturally eager to appear to be professional. Unfortunately, they base their image of professionalism on how well their ads conform to the sameness of all of the other ads.Advertising professionals will tell you that the...
