by Chuck McKay | Feb 19, 2008 | Uncategorized
Its hard to believe that a dozen years have gone by since Jeffrey F. Rayport of Harvard Business School coined the term Viral Marketing.A viral message replicates itself through voluntary participation of the recipients, spreading an idea through preexisting social...
by Chuck McKay | Feb 12, 2008 | Uncategorized
Have you ever wondered what would happen if you put two experts on your favorite topic together and let them discuss the topic? Would you have Robert Allen and Carlton Sheets exploring nothing down techniques? Or would you prefer Milton Friedman and Steven D. Levitt...
by Chuck McKay | Feb 8, 2008 | Uncategorized
Last month a new Stephen King book was published by Charles Scribner’s Sons. It’s called Duma Key: A Novel. Duma Key: A Novel is the story of Edgar Freemantle and his recovery from the terrible nightmare-inducing accident that stole his arm and ended his...
by Chuck McKay | Jan 30, 2008 | Uncategorized
Ron Popeil is the absolute master of selling on television. Can anyone else claim to have sold over two billion dollars worth of products? He recently sold over 7,900 Showtime RotesseriesTM in a single hour on QVC at $127 each. You do the math.Popeil did the basics...
by Chuck McKay | Jan 19, 2008 | Uncategorized
Kenny Rogers has said he sings songs that men wish they could sing to their women, and that women want to hear from their men. Songwriters understand that. A number of years ago I audited a UCLA Extension songwriting class from my friend, Grammy nominee Barry Kaye....
