by Chuck McKay | Nov 8, 2007 | Uncategorized
I have a friend who’s very talented. He’s an accomplished musician, writer, and marketer. He owns and operates three profitable businesses which he grew from scratch.And yet, when people are looking to hire help in any of these areas, he’s frequently...
by Chuck McKay | Oct 31, 2007 | Uncategorized
About a year ago I got the first odd e-mail – that is, the first that caught my attention on this particular topic. It was a thinly disguised press release offered by a PR company to hype me on the idea of interviewing their client.I wrote back and asked why...
by Chuck McKay | Oct 29, 2007 | Uncategorized
People with limited advertising experience are naturally eager to appear to be professional. Unfortunately, they base their image of professionalism on how well their ads conform to the sameness of all of the other ads.Advertising professionals will tell you that the...
by Chuck McKay | Oct 16, 2007 | Uncategorized
In Disc Jockeys and Business Budgeting I referred you to an excellent article on the “how to’s” of preparing a marketing budget.If the math is deterring you, may I recommend this Ad Budget Calculator, built by Wizard of Ads ® Partner, Dave...
by Chuck McKay | Oct 14, 2007 | Uncategorized
Years ago, while I was working in radio, a young man came up to me at a public event and asked what he had to do to become a disc jockey. I told him to get a bachelors degree – not in communications, but rather in business. Take all of the history and political...
