by Chuck McKay | Aug 19, 2007 | Customer Education, Expectations, and Motivation, Customer Service
“Who the hell wants to hear actors talk?” H.M. Warner, Warner Brothers, 1927. “Man will never reach the moon regardless of all future scientific advances.” Dr. Lee De Forest, inventor of the vacuum tube and father of television. “The...
by Chuck McKay | Aug 14, 2007 | Uncategorized
The Golden Rule instructs us to treat other people in the ways we’d like to be treated. But that assumes everyone else would have to want exactly what we want, doesn’t it? Personally, I love a good discussion. I enjoy the differences in perception that...
by Chuck McKay | Aug 5, 2007 | Uncategorized
Two miles north of Willison, North Dakota is the intersection of U.S. Highway 2 and U.S. Highway 52. Like many communities over the years the downtown area with its small buildings and limited parking has stagnated as business has moved to that intersection north of...
by Chuck McKay | Jul 29, 2007 | Uncategorized
Years ago, while I was conducting sales training classes, I noticed that the attendees eyes all glazed over at the same point in the training. There were two ways I could have reacted.I could have said “Why do I keep getting the stupid trainees?” Or, I could have...
by Chuck McKay | Jul 19, 2007 | Uncategorized
For years I’ve toyed with the idea of writing a book on common sense market research and analysis. There’s no longer any need for me to do so, since Doug Hubbard has already written it. How to Measure Anything: Finding the Value of...
