by Chuck McKay | Dec 16, 2006 | Uncategorized
It’s been said, perhaps too often, that nothing happens until someone sells something.Then again, maybe it hasn’t been said enough.Example #1 – The concert.A not-for-profit agency decided to promote a concert as a fundraiser for their organization. They paid the...
by Chuck McKay | Dec 12, 2006 | Budgeting, Pricing, and Return on Advertising Investment (ROAI)
The following stories are true. The author personally witnessed each as it unfolded. There is a commonality, which will become obvious. 1. A young man spends $400 on a new set of tires for his car, and then promptly totals the car. He pulls the new tires from the car...
by Chuck McKay | Dec 3, 2006 | Uncategorized
Please note the following story.The Queen invites Kate to Christmas at SandringhamBy KATIE NICHOLL, Mail on Sunday Last updated at 20:54pm on 25th November 2006She has already been granted a rare private audience with the Queen, and now Prince William’s...
by Chuck McKay | Nov 27, 2006 | Uncategorized
There’s a story of a Boy Scout arriving fifteen minutes late for a Troop meeting because he helped an old lady cross the street. When his Patrol Leader pointed out that crossing the street shouldn’t have taken a quarter of an hour, the Scout explained it took so long...
by Chuck McKay | Nov 19, 2006 | Persuasion / Power of Words
Last week, in The Worth of a Dali, I concluded: “In a thousand words we can state the Pythagorean Theorem, The Lord´s Prayer, Archimedes Principle, The Ten Commandments, the Gettysburg address, Alfred Lord Tennison’s Crossing The Bar, the Boy Scout Oath,...
