by Chuck McKay | Nov 12, 2006 | Ad Writing / Copywriting, Persuasion / Power of Words
Today’s post will be interactive. Let’s open with a photo of a Salvador Dali painting. In the space below, using 1,000 words or less, please write the message this image conveys, in as much detail as possible. You have a few minutes. I’ll wait. Your answer here:...
by Chuck McKay | Nov 5, 2006 | Uncategorized
Have you ever spent way too long writing a business letter, only to be vaguely dissatisfied with the result?Have you said “I’m just not good at this?”Then you’re going to love Chuck’s three-step Fifteen Minute Business Letter technique. Step One (5-6 minutes):Get it...
by Chuck McKay | Oct 28, 2006 | Uncategorized
Back when you could pause the picture on a good six-head VCR and still be able to clearly see the picture (and read the text), I discovered Chuck Lorre’s Vanity Cards.Chuck Lorre is a TV producer who’s known for Cybill, Grace Under Fire, Rosanne, Dharma & Greg,...
by Chuck McKay | Oct 24, 2006 | Uncategorized
In the 1960s Country music was a true niche radio format, with only a few hundred radio stations in the U.S. playing the music.Country radio managers and programmers claimed their listeners were “loyal.” They claimed it so loudly and so long that all through the 70s...
by Chuck McKay | Oct 17, 2006 | Uncategorized
In the business news last week the most popular Internet search engine has been paired with the leading video sharing site as Google purchased YouTube. In a conversation with a colleague, he noted that $1.65 billion is a lot of money to pay for any company. He...
