by Chuck McKay | Sep 24, 2006 | Uncategorized
Nearly every business person you talk to will tell you that word-of-mouth is his, or her, best advertising. Then someone, (usually a media rep), will point out that word-of-mouth is also the worst form of advertising, because you have absolutely no control over it. I...
by Chuck McKay | Sep 17, 2006 | Uncategorized
Please don’t think that I’m suggesting that you should offend small groups of people. That’s not it at all.I’ll bet the point becomes obvious as you read these examples.Example Number One:Everyone has heard the fable of the six blind men and the elephant. It’s a...
by Chuck McKay | Sep 9, 2006 | Uncategorized
Suppose that you had 50 people in a room, and asked each of them to flip a coin. Those whose coins came up “tails” were instructed to sit down, and those who had “heads” flipped again.The law of averages suggests that twenty-five of your people would flip a second...
by Chuck McKay | Sep 3, 2006 | Ad Writing / Copywriting, Persuasion / Power of Words
Has there ever been a kid who didn’t dream of becoming invisible? To pass unnoticed before people’s very eyes? To come and go with no accountability? There could be some very real advantages to being invisible – provided you’re not an advertising message....
by Chuck McKay | Aug 26, 2006 | Uncategorized
“Twenty years ago this used to be so easy,” he said. “When sales were slow we’d put up the big tent, put a bunch of boats in the tent, set up a prize registration box, grill some hotdogs, and invite a radio station. We’d sell half a dozen boats easily.“Ten years ago...
