by Chuck McKay | May 28, 2006 | Uncategorized
As the American continent was settled, pioneers took with them the things they couldn’t do without. Those things they could do without, they did without. This provided an opportunity for the first peddlers.A peddler would load up a Conestoga wagon with anvils and...
by Chuck McKay | May 21, 2006 | Budgeting, Pricing, and Return on Advertising Investment (ROAI)
Pretend with me that you own a snow cone cart (or as they call it in the South, “shaved ice”). You’ve mentioned to a friend that your sales are ok, but that your business isn’t growing. She suggests that since people love a bargain that you distribute a “buy one get...
by Chuck McKay | May 15, 2006 | Uncategorized
Brace yourself. The good times are about to stop rolling. The real estate market has stopped expanding. Some economists are predicting the bubble will burst. Others predict a soft landing. But any way you cut it, the bubble has stopped growing. The inventory of houses...
by Chuck McKay | May 7, 2006 | Budgeting, Pricing, and Return on Advertising Investment (ROAI), Persuasion / Power of Words
In 1985 while living in Florida I paid $1,000 for a 1976 Buick Century Wagon. The wagon was a bit older than I would have selected under other circumstances, but the previous owner had the most incredibly detailed maintenance records on the vehicle. I assumed...
by Chuck McKay | Apr 30, 2006 | Uncategorized
“Robbie,” I said, “will you deliver the artwork by Friday?” Robbie looked at me and said “Well, I’ll try.”“So, you’re not going to make a Friday delivery,” I asked? Robbie said “I told you, I’ll try.”“But that wasn’t the question, was it?” I pointed out. “The question...
