by Chuck McKay | Oct 29, 2005 | Uncategorized
The oldest rule in investing is “buy low, sell high.” You can apply the same rule to marketing your company.Over the last 100 years there have been 20 recessions – ten since World War II. Simple arithmetic would indicate that we’re roughly two years away from...
by Chuck McKay | Oct 21, 2005 | Uncategorized
WARNING: The following article contains bragging. (I’ll let you know when it’s going to get thick).I was first introduced to the concept of the Single Quarter Manager in 1994 over lunch with Ben Rast; Senior Vice President of Morgan Stanley’s office in Columbia, South...
by Chuck McKay | Oct 7, 2005 | Uncategorized
I had a meeting with the owner of a coffee house in Spokane. We were talking about advertising. He asked an excellent question: “What message could we possibly use that would make people drive across town to buy coffee? There’s a coffee shop on every corner.” I looked...
by Chuck McKay | Sep 30, 2005 | Uncategorized
Perhaps the biggest change in the last decade is the growth of interconnectivity. New technology has empowered people.Uh… let’s re-word that: New technology has empowered customers.Whether you call it word of mouth or professional reputation, this personal...
by Chuck McKay | Sep 23, 2005 | Uncategorized
I turned over some copy to a client. The client’s wife went to work improving it. She systematically removed all of the specific points I’d made and replaced them with clichés. She insisted that the phone number be included several times. Finally, she was emphatic...
