by Chuck McKay | Jun 29, 2005 | Uncategorized
I was having dinner alone, in a strange community, at a nationally-known restaurant chain. I watched the waitress deliver the checks at the five other tables in her section before flagging her over.”How many tables are in this section?” I asked. She told...
by Chuck McKay | Jun 23, 2005 | Uncategorized
A couple of decades ago I found a good working definition of the difference between advertising and marketing: Advertising is an attempt to find someone to buy your stuff. Marketing is finding out what people want, and helping them to get it.By that definition,...
by Chuck McKay | Jun 13, 2005 | Uncategorized
Confession: I’m a blues fan.I like nearly all permutations of blues. In my office, when I need to decompress I’m fond of Muddy Waters, Lightnin’ Hopkins, and T Bone Walker. When I’m alone in the truck, it always cruises better to the heavily blues-influenced rock of...
by Chuck McKay | Jun 11, 2005 | Uncategorized
A few times in the last couple of weeks I’ve received comments that it would be nice if people knew when there was to be a new post on Fishing For Customers. Unfortunately, I don’t write on that tight a schedule.So, here’s my solution: sign up in the...
by Chuck McKay | Jun 9, 2005 | Uncategorized
Radio programmers have had an expression for decades: “You can’t bore people into longer time spent listening.”Know how to tell when a radio program is boring? You’ll recognize the unmistakable sound of radio receivers being switched off across the whole community....
