by Chuck McKay | Mar 20, 2005 | Uncategorized
In a conversation with a collegue in the graphics industry I claimed that all buyers act in either transactional or relational mode when purchasing anything. He said “I don’t. I don’t drive across town to save a few cents, and I certainly don’t...
by Chuck McKay | Mar 12, 2005 | Uncategorized
When I was 16 and my cousin Kelly was 15, we were both enthusiastic about becoming scuba divers. (Interestingly enough, we both did about six years later). However, my story takes place in 1969 when Kelly found an ad in the back of a magazine for “military...
by Chuck McKay | Mar 4, 2005 | Uncategorized
As an advertising practitioner, I see a lot of crap masquerading as well-thought-out marketing. I’m reminded of Hippocrates instruction: “First, do no harm.”* Every day we all see advertising campaigns that harm the advertiser’s image, damage...
by Chuck McKay | Feb 27, 2005 | Uncategorized
Last Thursday I was sitting in an Austin seafood restaurant with Wizard of Ads ® partners John Cassidy-Rice (Wizard of Ads, England) and Dave Young (Why We Blog). I mentioned that my father is my hero. “He’s the man I want to be when I grow up,” I...
by Chuck McKay | Feb 4, 2005 | Uncategorized
Have you ever heard of The Keg restaurant? How about the third season of The Apprentice? They will be forever linked in my mind.I spent last weekend in Cincinnati, where my brother-in-law is responsible for my current case of projection TV envy. His is incredible!...
