by Chuck McKay | Sep 20, 2011 | Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fishing 101 - the "How To" Class, Media, Social Media, and Word-of-Mouth (WOM)
Originally published October 4, 2009 One of the advantages electronic news has over print is the capability to deliver information in real time “live from the scene.” As you might imagine it didn’t take long for this proficiency to migrate from the news...
by Chuck McKay | Sep 14, 2011 | Ad Writing / Copywriting
Originally published June 17, 2005 Is any advertising more closely monitored by the advertiser than a “personals” ad? I don’t believe so. If ever an advertiser wanted results, and wanted them now, this is it. Personals ads demonstrate some of the...
by Chuck McKay | Jul 27, 2011 | Media, Social Media, and Word-of-Mouth (WOM)
You’ve just spent the day, a long day, at a Disney theme park. You’re beyond tired when you finally make it back to your car to find you’ve locked the keys inside. Can you imagine a more frustrating feeling? Now imagine the arrival of Disney’s locksmith. He reads your...
by Chuck McKay | Jul 26, 2011 | Fishing 101 - the "How To" Class
Sounds like such a great idea, doesn’t it? You’re a retailer – say a hardware store owner. Your store carries Ajax Widgets. You want to advertise in your local market to get customers into your store, but the cost is high. Ajax wants people to buy Ajax brand widgets,...
by Chuck McKay | Jul 6, 2011 | Credibility and Critical Non-Essentials
Origninally published October 23, 2007 In Shel Silverstein’s 1970 song I Got Stoned And I Missed It, he tells of “a nut down on the corner givin’ hunnert dollar bills away.” Being otherwise preoccupied, Silverstein wasn’t able to take...
