by Chuck McKay | Feb 12, 2008 | Uncategorized
Have you ever wondered what would happen if you put two experts on your favorite topic together and let them discuss the topic? Would you have Robert Allen and Carlton Sheets exploring nothing down techniques? Or would you prefer Milton Friedman and Steven D. Levitt...
by Chuck McKay | Feb 8, 2008 | Uncategorized
Last month a new Stephen King book was published by Charles Scribner’s Sons. It’s called Duma Key: A Novel. Duma Key: A Novel is the story of Edgar Freemantle and his recovery from the terrible nightmare-inducing accident that stole his arm and ended his...
by Chuck McKay | Jan 30, 2008 | Uncategorized
Ron Popeil is the absolute master of selling on television. Can anyone else claim to have sold over two billion dollars worth of products? He recently sold over 7,900 Showtime RotesseriesTM in a single hour on QVC at $127 each. You do the math.Popeil did the basics...
by Chuck McKay | Jan 19, 2008 | Uncategorized
Kenny Rogers has said he sings songs that men wish they could sing to their women, and that women want to hear from their men. Songwriters understand that. A number of years ago I audited a UCLA Extension songwriting class from my friend, Grammy nominee Barry Kaye....
by Chuck McKay | Jan 16, 2008 | Uncategorized
There’s something to be said for experience. For that matter, there’s something to be said for age. There comes a time for most of us in which we realize that we’ve already considered the current topic. We realize that we’ve come to some...
by Chuck McKay | Jan 9, 2008 | Uncategorized
For two months now the Writers Guild of America has been on strike against the Alliance of Motion Picture and Television Producers. Have you noticed, yet?Most of the television drama is produced months before it’s aired, so no significant changes in...
by Chuck McKay | Dec 29, 2007 | Uncategorized
You overhear an employee say to a customer, “I’ll have to check with my manager.” Quick… what’s the word-of-mouth going to be about this business? Too early to tell? We know too little to decide? Perhaps. I can assure you that its at least one step...
by Chuck McKay | Dec 20, 2007 | Uncategorized
A long-term client called last week to brainstorm his next business venture. We talked about how to structure the business, and I suggested that he outsource as many of the operational functions as possible. He fought the idea. Said it didn’t give him enough...
by Chuck McKay | Dec 2, 2007 | Uncategorized
Publicity. Securing public notice or attention. The act of getting people to talk about us. We pursue publicity because it has an interesting ramification – increased sales. The more people know about you, the more likely they are to buy whatever you’re selling....
by Chuck McKay | Nov 8, 2007 | Uncategorized
I have a friend who’s very talented. He’s an accomplished musician, writer, and marketer. He owns and operates three profitable businesses which he grew from scratch.And yet, when people are looking to hire help in any of these areas, he’s frequently...
