by Chuck | Jun 24, 2011 | Advertising 101, Fishing 101 - the "How To" Class
Q: I keep reading that narrower focused ads are more effective, but I don’t have a very big advertising budget. I can’t afford to pass up anyone who might be interested in what I sell. Shouldn’t my ads include everyone? A: Short answer, “no.”...
by Chuck | Apr 24, 2011 | Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fishing 101 - the "How To" Class
Q: People keep telling me I should give stuff away to get more customers in my store. But doesn’t that just draw people who want free stuff? A: It stands to reason, doesn’t it, that not everyone will buy from you? The majority of people don’t need...
